BSI Strategic Plan Summary
Mission Statement: To promote and advance the use of natural stone.
Vision: To position our members as “the source” of knowledge, information, products and
services for the design community and end user.
Strategy: To promote and enhance the reach and relevance of our members to the market place.
- Brand Development
- Member Training and Development
- Membership Growth
Brand Intent: “The BSI is essential to my personal development and business success”
Brand Essence: “The BSI = my business and personal success”
Brand Values: Knowledgeable; Networks; Confident; Credible; Innovative; Progressive